Marketing Automation: Turn One-Time Orders Into Habits.

Marketing that's included in the base plan covers the high-frequency retention tools every marketplace needs: segmented push notifications by customer behaviour (lapsed buyers, high-spenders, new users), email campaigns with order-trigger automation, cashback rewards, referral programs, and discount/coupon engines. These run out of the box, without any external platform required.

The Marketing Plus add-on unlocks FlowConnect — event-driven automation that connects your marketplace to any external channel. When an order is placed, a customer goes inactive, or a vendor runs a promotion, FlowConnect fires a structured event your team can route into WhatsApp Business API, SMS gateways, or any Zapier-style automation platform. The integration is your choice — the event data is reliable and structured.

The distinction matters: QuickCommerceOS doesn't claim to be a WhatsApp marketing platform. FlowConnect is the bridge — clean, reliable, structured event data that your team wires into the channels that work in your specific market. That's a more accurate and more powerful story than a feature that only half-works for most of your cities.